Civic Alliance Press Release


Date: Oct. 6, 2020

Contact: Alex Balla



Wishful Roasting Coffee Co. Joins Civic Alliance to
Encourage Voter Engagement

Wishful Roasting Coffee Co. aims to increase civic engagement by providing our employees/consumers/audience with resources to take action this election cycle


Colorado, October 6, 2020 — Today, Wishful Roasting Coffee Co. is proud to announce its partnership with the Civic Alliance, a nonpartisan coalition of businesses working together to build a future where every American participates in shaping our country’s future.  The Civic Alliance works with businesses, leveraging their resources to increase civic participation in events such as voting and attending town hall meetings, among others.


To encourage its audiences to participate in elections, Wishful Roasting Coffee Co. is making a commitment to encourage civic participation, voter turnout, and champion civic engagement opportunities in our U.S. communities.  We plan to do so by donating 20% of our specialty Democracy Blend to organizations dedicated to ensuring a free, safe, and fair election this November; additionally, we plan to volunteer our time and donate freshly roasted and brewed coffee to further these efforts.


“From the beginning, Wishful Roasting Coffee Co. has been dedicated to providing better beans for a better world,” said Alex at Wishful Roasting Coffee Co.  “Part of a better world is access to free, safe, and fair elections.  We are proud to partner with the Civic Alliance and look forward to ensuring our supporters, followers, and customers have the support and resources they need to vote in every election.”


By making this commitment and becoming a member of the Civic Alliance, Wishful Roasting Coffee Co. joins a community of influential companies dedicated to promoting civic engagement. In an age where companies have an increasing responsibility to participate in current affairs, we are committed to providing our audiences with the tools and resources needed to be civically active this election cycle, regardless of political affiliation.


About Wishful Roasting Coffee Co.
It has been a dream of ours to make delicious, sustainable, small-batch coffee for a cause available since we met some time ago in college.  As we spent hours running through the Appalachian Mountains of rural, central PA, we dreamt of ways to bring this to life.  Given the challenges and obstacles our communities have faced in 2020, we could not sit idly by, waiting, hoping, wishing for solace – thus, Wishful Roasting Coffee Co. was born.  Our mission at Wishful is to provide premium, small-batch, sustainably-sourced coffee for a cause.  For every bag of coffee sold, we will donate 20% of proceeds to charitable organizations and causes; further, we will donate our time and freshly prepared coffee when volunteer opportunities arise to support our charitable partners.

About the Civic Alliance

The Civic Alliance is a growing, nonpartisan business coalition that strengthens our democracy by supporting safe, healthy and trusted elections and inspiring every American to participate in shaping our country’s future.  Founded by the CAA Foundation and Democracy Works, the Civic Alliance cultivates a community of companies united by a shared belief that an active democracy is good for business, and an engaged business community is good for democracy.  With its valuable tools, resources, events and partnership opportunities, the Civic Alliance helps companies engage employees and consumers as active participants in civic life.  Join us at